Cowboy has made theebikeindustrys first foray into gaming.
InRace, you compete against another rider in a 500-metre sprint.
Your first dual will be against a stranger with similar stats.
But with every win, your opponent gets a little bit tougher.
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During the testing phase, we saw some riders playing four games or more per trip.
All three games get increasingly difficult as you progress through the levels.
Sarcasm aside,the games actually sound like they could be a lot of fun.
And they get you outside and active and social which is undoubtably a good thing.
The gameplay is intuitive, with minimal distraction, allowing you to focus on the road.
So it just made sense to take things up a notch and offer proper in-app games, he said.
The company even managed to reachprofitabilitylast September.
Story bySion Geschwindt
Sion is a freelance science and technology reporter, specialising in climate and energy.
