Despite this, Crisp proved to be one of the fastest-growing startups of the past decade.
In 2021, the company raised 30M, after having already completed an 8.5M funding round in 2020.
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Eric Klaassen, Crisp co-founder, confirmed this was a conscious strategy.
Plus, it doesnt hurt that they come with a huge web connection and lots of experience.
There are no brick-and-mortar stores: customers order products via the app and have them delivered at home.
There are a lot of exciting innovations in the sustainable food industry right now, adds Klaasen.
Just look at vertical farming, where fruits and vegetables are grown in layers on top of each other.
Unwind with Boris: Episode three featuring TNWs co-founder Boris Veldhuijzen van Zanten and Juuve CEO Niki Sie.
Unwind with Boris: Episode four featuring TNWs co-founder Boris Veldhuijzen van Zanten and Sungevity co-founder Roebyem Anders.
Story byAnouk Vleugels
As Publisher, Anouk is responsible for TNW’s overall media strategy.