In another example, Meta CEOMark Zuckerbergseems to be confessing to conspiratorial data sharing.
More recently there have been a number of silly videos featuring actors such asRobert PattinsonandKeanu Reeves.
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One thing is for sure deepfakes are here to stay.
So what can we do about them?
The technology is used extensively in the digital arts and satire.
Deepfake technology can also enable authentic-lookingresurrections of deceased actorsand historical re-enactments.
They may even play a role in helping people grieve theirdeceased loved ones.
In 2019, deepfake detection software firm Deeptrace found that 96% of 14,000 deepfakes werepornographicin nature.
One study found identity fraud using digital manipulation cost US financial institutionsUS$20 billion in 2020].
Take Chris Ume, the visual effects and AI artist behind the @deeptomcruise TikTok account.
When this accountmadeheadlineslast year, UmetoldThe Verge you cant do it by just pressing a button.
But theres good evidence deepfakes are becoming easier to make.
Researchers at the United Nations Global Pulse initiative havedemonstratedhow speeches can be realistically faked in just 13 minutes.
As more deepfake apps are developed, we can expect lesser-skilled people to increasingly produce authentic-looking deepfakes.
Just think about how much photo editing has boomed in the past decade.
Legislation, regulation and detection software are struggling to keep up with advances in deepfake technology.
AndYouTube banned deepfakesrelated to the 2020 US federal election.
And while attempts to develop laws have begun overseas, these are focused on political communication.
Usually, the first sign of a deepfake is that something will feel off.
Where common sense fails, there are some more in-depth ways to venture to spot deepfakes.
Always hit the report button.
