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I hope this helps others who are feeling the same way.
Many of us are uniquely attuned to news and social media updates.
During a crisis, this is heightened.
We have awareness on steroids.
Productivity > fear
I cant stop consuming, feeding off every blog I find.
Twitter, TikTok, Facebook, Instagram, YouTube, and LinkedIn.
I absorb all the content I can find.
My brain wont stop, wont pause during a crisis of this scale.
The sad thing is it feels like my coping mechanism.
The idea of quiet stillness doesnt sound peaceful.
It sounds like an opportunity for ever-increasing dread to live.
Alone with my thoughts gives my imagination free rein to imagine the worst.
It’s free, every week, in your inbox.
Its as if my brain has chosen productivity to drown out my fear.
Knowledge will save us.
And so my sponge keeps absorbing.
How do you unplug when youre paid to be in the know?
It isnt enough to know what happened last week.
For many of us digital marketers, we cant unplug.
Our work lives on our laptops and phones.
We are paid to be plugged in, and its even more critical during a crisis.
Does the stock markets volatility impact the brand?
Are any of the brands employees positive for COVID-19?
Is the brand being asked for donations or to take action in some way?
The answers are ever-evolving, and digital marketers are on the digital frontline of the publics reactions and demands.
Many of us marketers are already in a heightened awareness of content.
How can we cope?
What do you do when you cant walk away?
Curate.You are what you consume.
It creates a focused feed experience based on what you want to know about.
If your brain wont stop eating everything it sees on the Internet, put it on a diet.
Use social media for entertainment.TikTok has become an oasis for entertaining and silly content.
A way to still be able to find content but with quick bursts.
When in doubt, head to #dogsoftiktok.
Its the ultimate pick-me-up.
We need more than video conferences right now.
That helps, but it isnt enough.
We dont want to come across as someone panicking or vulnerable.
But we need to.
We need to write it down or talk to a friend or family member.
We need to purge that sadness and trauma out of us.
We need to grieve in our own way and find out what we need to heal right now.
We are relying on empathy, trusting our instincts, and taking things a day at a time.
If you are reading this, I hope you and your loved ones stay safe.
I hope we all make it to the other side as better humans and better marketers.
I wish you a place to pour all the negativity you have out of you.
You are not alone in feeling sad, feeling dread, in feeling lost sometimes.
This community is here for you.
