so youll want to take your time to make sense of it all.
These big numbers mean that India is responsible for more than a quarter of this years total global growth.
Perhaps surprisingly though, the United States takes third spot in our global ranking of absolute internet user growth.
For context, its worth noting that theWorld Wide Web turns 30this year.
On average, the worlds internet users spend 6 hours and 42 minutes online each day.
Despite the year-on-year drop, our online time quickly adds up.
The good news is that faster connections mean were achieving more in our online time.
But what are the worlds 4.4 billion internet users actuallydoingonline for those 612 hours each day?
Alphabets other big platform YouTube comes in at number two on both lists, while Facebook takes third spot.
Adult sites continues to feature strongly in SimilarWebs rankings too, although Alexas data tells a slightly different story.
Either way, the numbers all indicate that people spend alotof time consuming adult content.
That probably comes as little surprise, but the sheeramountof time involved may still shock you.
Games have become a huge part of the internet too, from simple mobile games to complexMMORPGs.
People are spending an increasing amount of time watching other people play games online, too.
The ways in which people interface with the internet are changing too.
As a result, this years reports also include analysis of what were terming eligible penetration i.e.
social media use among adults aged 13 and above.
However, not all of that time is spent being sociable.
The platforms five-year growth chart looks pretty impressive too.
Ill just take a quick look…).
However, its not all good news in Menlo Park.
So, what about the purported mass Facebook exodus?
Perhaps even more worryingly for Facebook, the number of times people punch adverts on Facebook is also falling.
However, the advertising revenue figures reported in Facebooks latest earnings announcements continue to show steady growth.
So whats going on?
The rest of the list is dominated by musicians, sports teams and players, and actors.
Despite someleadership hurdlesin 2018, Instagram posted some strong numbers over the past 12 months.
Instagram is also popular in a number of countries where Facebook has struggled to gain traction against local favorites.
Just one consumer brand Nike makes Instagrams top 20 most-followed list, with the remaining spots dominated by celebrities.
These figures suggest that total visitors to Twitter.com are considerably more thandoublethe platforms total addressable advertising audience.
Snapchat
Snapchats latest numbers tell an even more worrying story than Twitters.
The story in Snapchats home market is less comforting, though.
Furthermore, unlike Twitter, theres little evidence in other data to hint at a remedy for Snapchats ails.
Fortunately, we return to good news in our analysis of LinkedIn.
LinkedIn has also seen strong growth across individual countries in recent months.
LinkedIn is also growing in many developed markets, despite starting from a strong base.
This figure brings worldwide mobile penetration to 67 percent more than two-thirds of the total global population.
However, we do have all the latest numbers for mobile connections around the world, thanks toGSMA Intelligence.
The percentage of mobile connections that can be classed as broadband i.e.
However, the picture varies from one extreme to the other across the globe.
Whats more, people are spending considerably more on apps too.
I warned you this would be a long one.
Ecommerce users in 2019
Well finish this years analysis on another high point.
Dont forget to read on below for those forecasts, though.
So… whats next?
Hopefully that extensive (!)
Story bySimon Kemp
Simon is the CEO of Kepios, and chief analyst at DataReportal.
He uses data to help organisations all over the world make sense of what people are really doing online.
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