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As weve seen inprevious yearsthough, there are significant differences between countries.
GWIs data tells a similar story.
However, as well see below, mobile devices still only account for abouthalfof our daily internet time.
The figures also show that people are spending more time online each day than they did in previous years.
Filipinos report spending the greatest amount of time online, at an average of almost 11 hours per day.
But perhaps the most interesting trend in evolving searchbehaviorsis the rise of social search.
Meanwhile, the latest data fromStatCountershows that computers still account for a meaningful share of the worlds web activity.
However, thisdoesntmean that marketers should focus solely on these larger platforms.
Indeed, the data support the argument for a more strategic, portfolio-based approach to social media.
So, rather than getting distracted by platform user numbers, try asking yourself:
7.
One of the most revealing of these charts shows how the adoption of ecommerce varies by demographic.
Its also interesting to note that a significant share of older internet users play video games.
Perhaps surprisingly, users over the age of 50 also represent Snapchats fastest-growing demographic.
Note that these Snapchat figures representquarterlygrowth, while the Facebook figures above showcaseannualgrowth.
Its also worth noting that these figures representrelativegrowth, not a share of theabsoluteincrease in user numbers.
However, the relative growth figures still demonstrate that a greater number of older users are joining social platforms.
These evolving demographics may bring new opportunities for marketers, together with new revenue streams for platforms and publishers.
Meanwhile,whatpeople have been buying over recent months also makes for interesting reading.
On the other hand, many other categories saw strong growth in ecommerce revenues in 2020.
However, the impact of this trend should extend well beyond the Food & Personal Care category.
But what does the future hold?
Are there any other trends thatyoullbe watching in 2021?
Send me your tips onTwitter.
Well be keepingtabstabbieson this story again this year, so look out for futurepupdates.
Ill be back in a couple of weeks with the first of our Digital 2021 local country reports.
Until then, if you need any more stats, check out our complete (free!
)library of Global Digital Reports.
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Story bySimon Kemp
Simon is the CEO of Kepios, and chief analyst at DataReportal.
He uses data to help organisations all over the world make sense of what people are really doing online.
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