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Short answer?Yes.
Let me show you why.
Simply put, the path for any business to grow into a global category leader runs through Europe.
Therefore, selecting the right European headquarters is just as important as ever.
Its essential to move quickly as well.
Companies are often overwhelmed by the decision, overanalyzing all the factors and possibilities.
Its also common to over-index on cost or corporate structure considerations.
Costs remain a consideration of course, however that should not be the primary driver.
Where to land when you expand?
20 years ago cost was a primary driver of the decision process for selecting a European headquarters.
There are extremely rich tech ecosystems in these three cities, each with strengths in certain areas.
Above all else, spend the time to make a thoughtful decision.
Do your research, properly evaluate your options and get advice from experienced leaders who have gone before.
