Whens the last time you thought about your hammer?
Workplace software is just as addictive as consumer software, all in the name of driving engagement.
But who is this engagement really for?
For most users, it only leads to irrelevant, or worse, distracting work.
Its overwhelming and pointless so lets stop doing it.
They could maybe make a sound every day, just to remind you that you have a hammer.
It’s free, every week, in your inbox.
Maybe theres the occasional note about new hammers you could purchase.
Its a silly idea for a hammer.
The future of software will be focused on enabling workers, not driving engagement.
Its about putting humans back in the drivers seat.
People want software that allows them to have leverage over the work they do.
To truly be able to do more things, with less.
That means creating software people can use to do a job, then stop thinking about.
My co-foundersand I founded Zapier on these principles and I feel all software creators should do the same.
We shouldnt demand peoples time.
People who save you time, rather than take it up.
Software should work the same way.
Automation software is a great example of this.
Creating automated workflows takes some time upfront, but after that, it works in the background.
It saves users time every month, whether they access to the website or not.
This is the future of software: apps doing moreforus instead of demanding morefromus.
This article by Wade Foster is based on a previous piece, originally published on theZapier blog.
you could read the original articlehere.
