When signing up forFacebookand Instagram, users are forced to agree to Metas privacy policy.
This allows the company to deliver targeted adverts but not for much longer.
This doesnt mean its a done deal though.
Irelands Data Protection Commission still needs to issue specific orders and decide on the fine in question.
And, beyond this, Meta has the option to appeal the ruling.
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Think of the hit Meta suffered when Apple rolled out aprivacy featurethat stopped companies tracking users across apps.
This is expected to cost Meta$10 billionin 2022 alone.
Despite this, the EUs ruling demonstrates that the 27-member bloc is ramping up the enforcement of GDPR.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
