The European Commission wants to change this.
New legislation is on its way which could severely challenge the position the US tech behemoths have in Europe.
They could also create opportunities for new ventures who have data protection and privacy at their core.

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And the fact that companies are not dealing with the peoples data in a human-centric way.
The EU however are proud of their GDPR policy and net neutrality.
This does give them power, a recent possibleFacebook GDPR policy breachcould cost the company $1.6 billion.
With data protection and trust as core pillars.
Its only logical for the EU to build further on its current legislations.
This has happened in that same way in the past.
Theright to be forgottenrulingset the precedentfor the right of erasure provision contained in the GDPR.
The EU has no control, no government would ever be at ease with this.
Its not just the EU who sees the evident threat in the current data monopoly of the US.
when they wanted to make their mark on Berlin with a new Google campus.
It seems to me that the stance of Europe is moving in accordance with the public unrest.
What could change?
Something which could really speed up its implementation.
If the EU keeps on creating new rules, what kind of impact could they have?
Each with their own rules and legislations.
The New York Times wrote that Eric might be missing a data point in his story.
Europe could possibly also split off or keep certain parts of the US internet out of the door.
If we take into account the GDPR legislation and the new upcoming rules this is now a possibility.
I already see is some sites just blocking EU visitors because their sites arent compliant with GDPR rules.
A first signal of a possible divide within the internet.
Conclusion
Can the behemoths adapt, will they be regulated, or held outside the door.
Another alternative is that new companies step up, who do have data protection and security at their core.
The latter is something I would prefer and something that brings many opportunities as well.
We should keep a close eye on the developments.
Something that is certain, Europe will create more legislation concerning privacy and data protection.
This has impact on you and your business as well.
What should you do as an individual or as a SME?
I know it might not be everyones favorite pastime.
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