On arrival, the duo will join Comcast NBCUniversal SportsTech, a six-month accelerator.
During the programme, the companies will tap into expertise from various industry leaders.
The diverse lineup ofexperts isa key selling point.
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The collaborative approach has one overall target: cultivating a new generation of sports tech.
But for the teams involved, the attractions are varied.
The selected teams receive new routes to accelerate product development, forge industry relationships, and refine commercial strategies.
Their partners gain access to emerging technologies that could enhance future broadcasts and sporting events.
The company is also investing in startups selected for the programme.
Inside the programme
The potential benefits have proved alluring for startups.
Over 1,600 teams applied to this years programme.
The cohort was then whittled down to just 10 companies.
Kurath breaks down the selection process into three key criteria.
The first is, is it a problem were solving?
Orreco impressed the selectors with an AI sports analytics platform.
The software interprets camera data, blood biomarkers, GPS, and other data sources.
It then provides personalised insights on performance, nutrition, training, sleep, and recovery.
The system offers remote sports coverage in top-notch quality at a fraction of the price.
Orreco and Oz Sports join a range of European companies that have entered the programme.
Another alumnus is Manchester-based Dizplay, meanwhile, makes sports fans active participants in the spectator experience.
A third British graduate, Tickets for Good, provides a platform that offers discounted tickets to tailored audiences.
That could mean sports fans, but it could also serve teachers or first responders.
For European members of the programme, the accelerator offers a springboard to the worlds biggest market.
It is huge, it is nuanced.
It is not an easy market.
Enterprise innovation is one of three key themes atTNW Conference, which takes place on June 19-20 in Amsterdam.
Tickets for the event arenow on sale.
Use the code TNWXMEDIA2025 at the check-out to get 30% off the price tag.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
