Apples annual iPhone event went down today at Steve Jobs Theater in Cupertino.
Heres the best of what Apple had on offer today.
It’s free, every week, in your inbox.
Apple Arcade is available, starting September 19.
Better still, its only $4.99 a month for a family subscription.
Apple TV+
This summer Apple released three trailers for original new shows on Apple TV+.
Like Netflix, Hulu, and others, Apple comes off as legitimately chasing the original content audience.
Anticipation, of course, isnt the same as a good finished product.
Time will tell if it was worth the wait.
Apple TV+ will be available on November 1, with new original programming added every month.
Its just $4.99 a month for a family plan.
7th Gen iPad
Apple today announced the seventh-generation of the iPad.
The display has grown to 10.2 inches, and has nearly 3.5 million pixels.
Under the hood is the A10 Fusion chip, as expected.
It has deeper integration with Apple Pencil, improved multi-tasking, and desktop-quality browsing… ish.
A new floating keyboard brings a one-handed typing experience.
Sidenote: Im stoked to try this.
The new iPad starts at just $329, or $299 for students and educators.
you could pre-order today, and itll ship at the end of the month.
The display never sleeps, so its always visible.
Previous models went to sleep when you lowered your wrist.
Apple promises the same 18 hour battery life with the new always-on technology.
Series 5 also touts a new compass, just like on the iPhone.
Fall detection, Emergency SOS, and Medical ID are all a little more capable.
The cases are each made of 100 percent recycled aluminum, just like that of the iPad.
The brilliant white color looks amazing, if I may say so myself.
Series 5 GPS models start at $399.
Cellular models start at $499.
you’re free to pre-order both starting today, and pick them up in stores on September 20.
If youre feeling nostalgic, it’s possible for you to grab the Series 3 for just $199.
It also supports Dolby Atmos.
This works in video as well.
Youll get next-gen Smart HDR, with multi-scale mapping to improve both clarity and colors in your HDR shots.
This also works in Portrait Mode.
The new Night Mode looks great.
This feature reduces noise and increases brightness in low-light images.
The demo looked great, but this is one that wed really need to see in action.
QuickTake lets you take a quick video while youre taking a photo.
Simply tap and hold the shutter button while youre snapping photos to take a quick video instead.
Apple also took the time to tout the fastest CPU ever in a smartphone, its new A13 Bionic.
Youll get four new colors: Midnight Green, Space Gray, Silver, and Gold.
Both are also 15 percent more energy efficient than previous models.
It also has spacial audio, like the cheaper model, as well as Dolby Atmos.
Apple is calling it the Super Retina XDR display.
Itll get the same A13 Bionic as the cheaper model.
The CPU is capable of over one trillion operations per second.
That seems hard to wrap your head around, but I can dig it.
According to Apple its the best machine learning platform in any smartphone.
The chip is 20 percent faster, and the GPU uses 40 percent less power, Apple says.
Itll also include an 18 watt fast charger.
Youll get 4x optical zoom too.
Deep Fusion, is a thing now… apparently.
On the video side, youll get 4k with 60 frames-per-second and extended dynamic range on all 3 cams.
Youll get new video editing features to boot.
The iPhone 11 Pro starts at $999, with the Pro Max starting at $1,099.
For more on everything Apple announced today, check out ourevent page here.
Story byBryan Clark
Bryan is a freelance journalist.Bryan is a freelance journalist.
