Digital Darwinism: the evolution of technology and its impact on markets and society.
Im sure youve heard it before: Happy employees mean happycustomers.
Thats exactly whats happening in this era of digital Darwinism.
Technology and society are evolving.
Customer andemployeebehaviors, norms and values too are evolving.
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Digital transformation is one of the biggest trends in business modernization today.
Organizationsall around the world are actively investing in advanced technologies to overhaul and update how companies work.
But, the promise of digital transformation is more than beingdigital.
Its also about understanding how technology is affecting employees and customers.
You cant reap the benefits of employee or customer happiness if you dont know them.
In fact, executives rank employee engagement as a priority at 8.3 on a scale of 10.
On average, employees rated their own engagement at an abysmal 5.5 out of 10.
Employees arent the only group expecting meaningful engagement.
Customers too expect organizations to understand their evolving preferences and expectations.
This means that companies arent prioritizing innovation or theyre underestimating the need to do so.
And yet, digital Darwinism continues to shape and reshape markets.
Technology is only one part of the solution.
In every organization, right now, there are individuals who get digital transformation.
I call themdigital change agents and they are largely untapped resources in understanding and leading progression.
Change agents are more than passionate about all things digital.
They see first-hand how digital is creating challenges and opportunities in their efforts and for the organization at large.
But they are often not recognized or empowered.
But, they believe they can do more to help.
They just need recognition, engagement and license.
There is no one bang out ofchange agent.
They each bring to the table different skill sets, goals, and aspirations.
In the end, digital transformation is more than digital or technology.
Its about people, your employees and customers, who are changing.
