Helsinki-headquartered Basemark has raised 22mn to bring itsaugmented reality(AR) toolkit to automakers across the globe.

Car companies are embracing AR HUDs as a means of relaying important information to the driver.

Manycarson the road already use this technology, but it is getting more and more advanced each year.

Finnish startup Basemark secures €22M to make driving safer with AR

Its designed to improve situational awareness and overall safety while driving.

40% off TNW Conference!

It also uses algorithms to combat latency.

Siôn Geschwindt

The German carmaker didnt mention which company it would use to power the screens.

However,BMW previously partnered with Basemarkto bring the tech into its iX models.

The company secured its first series production deal with an OEM in the US last year.

This latest funding round brings Basemark total raised to 34mn since it was founded in Helsinki in 2015.

Story bySion Geschwindt

Sion is a freelance science and technology reporter, specialising in climate and energy.

Also tagged with