Among the various notable examples, Ford undeniably gets the prize of the most what-the-fuck sales tactic ever.
You could give it a guess, but Im afraid youd fail.
Because its a FRAGRANCE.
Its called Mach-Eau, and lets take a moment to observe the genius of this elaborate wordplay.
If this isnt good marketing, I dont know what is…
The big question here is: How did Ford come up with such a ground-breaking idea?
There are otheractualmotivators like environmental impact, for example?
If we follow such a nostalgic-of-petrol-cars approach, we have some more ideas.
What about a decorative exhaust pipe?
Or maybe an in-built soundtrack of the engines roaring sound?
Take notes, Ford.
Do EVs excite your electrons?
Do ebikes get your wheels spinning?
Do self-driving cars get you all charged up?
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
