With the birth of the world wide web came digital design and the introduction of the phrase user experience.
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Successful membership organizations are empathetic and open to learning about what their members actually want.
Instead, the word member feels right for the key in of projects we support.
A two-way relationship like that calls for new brands and platforms that focus on delivering a meaningful membership experience.
Credit:MomkaiThe member platforms and experiences wedesign are guided by my philosophy of cultivating calm.
AsJay Rosen explains on The Daily Show, this approach is the opposite of an attention-grabbing ethic.
Attention is not being sold to a third party, as would be the case with an advertising model.
So how do you know if your organization can be memberful?
This usually means repeat visitors, nottraffic(as explained inNYUs guide).
What does your organization stand for and believe in?
How is this communicated?
Are members able to clearly connect with your cause.
If I give money, what do I get access to and how often?
If I spend time connecting with the community, who will I meet, what connection will I build?
3.Members see people at the center of your organization
Your initiative has a human face.
Can members clearly see the people behind the project?
Are they able to engage with others in their member community?
4.Members receive a calm, cohesive experience
Memberful initiatives use a human-centered design approach.
Do you have an interface that cultivates calm?
Does its look and feel exude simplicity and aesthetic elegance?
Is there a human touch that invites engagement?
5.Members have a seat at the table
The relationship with your members is never top-down.
Members input is valued and there are clear pathways for them to contribute to and participate in your work.
This collective knowledge sharing is a key reason to join the community.
How can you invite members to share their valuable knowledge?
What platforms would help them to contribute easily and effectively?
How can you empower your members to advocate for your cause?
Do the stories you tell your members contain helpful, practical, and actionable insights?
Will they help your members make informed decisions?
He has helped to launch global platforms and build brands that last.
