French startupAdCreative.aihas launched a new large language model build exclusively for advertising.
AdCreative.ai said the LLM combines two unique features: instant text generation and accurate performance prediction.
Working withNvidia, the startup trained the model on real-life ad copy.
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It also incorporates performance metrics such as click-through rates (CTRs).
AdCreative.ai tested the impact on 10,000 real ad texts.
According to the company, the system predicted their performance with over 90% accuracy.
Gok has high hopes for the LLM.
His companys AI tools have already gained strong traction in the advertising market.
With the addition of AdLLM, the startup plans to enhance the quality of computer-generated copy.
Gok now envisions his startup leading the AI-driven future of advertising.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
