The pandemic was incredibly difficult for manystartups, and mine was one of them.
As restrictions started, our operations fell by a whopping81%.
This might not be that surprising, seeing that we work in recruitment.
But what might be a surprise is that we made it through this difficult patch and are growing again.
Before we dive in, let me give you a bit of background.
My startup Globalwork was founded in Colombia and operates across Latin America.
Things were going great.
So in April 2020, our operations dropped by 81% our absolute worst month.
(before covid) era!
I wont claim that we have some magical solution or that all our decisions were right or fully informed.
And I wont deny the importance that the economic reactivation had on our indicators.
We could see how many companies were left to wait and barely reacted when weeks had passed.
A few weeks before, by chance, we had readthis great articleon the need to start playing offense.
I found it to be incredibly important to jump-start our shift into a faster and more aggressive mindset.
The emotional burden and uncertainty were overwhelming the companies workforces.
Our decision was to assign psychologists and social workers to what they do best: listening and helping others.
Know the needs of the industries
You spend all day thinking how to make your product better.
Would you be interested in checking this?
It can be terrifying and super destructive.
But its something you cant control.
Just remember the inertia law: objects tend to maintain their state, either at rest or in motion.
If you are barely moving, any obstacle will stop you easily.
