Did you know Growth Quarters is taking the stage this fall?
More than ever, its people not companies moving the world of business forward.
Teams arent merely the people behind the face of the product anymore; they become the faces themselves.
It’s free, every week, in your inbox.
The average value of an exit is$242.9 million.
Let me show you how to utilize executive branding to achieve this and possibly much more.
Remember when a decade ago, the ultimate flex was having your brand name printed on a t-shirt?
Today, thats nowhere near as important as actually having that t-shirt made from sustainable materials.
Half of investorsalready use digital platforms to learn what CEOs are saying.
But its not enough to stop there.
So, remember that your personal reputation is equally as important as your products.
Startups are hectic, yes.
But trust me on this if theres anything you shouldnt outsource, its your personal brand.
There is no such thing as business-to-business.
Have you ever seen a business buy anything?
No, its always person-to-person.
There is someone that makes the decision to sell and someone that makes the decision to buy.
There are a few simple strategies that wont have you work your fingers to the bone.
Podcasts, for example, are extremely powerful.
Avoid avoiding yourself
In executive branding, theres only one rule: be yourself.
You cant show up in your crisp suit anymore, so dont waste time on the polish.
Statistically, CEOs who display authentic qualitiesare outrankingthose who do not.
When crafting your narrative, avoid the temptation to share professional updates only.
Whether its jokes or puppy videos, theres a space for everything.
Also, realize that your executive story didnt begin when you started the company it was long before that.
What strange things happened to you?
Did you spend a summer juggling your way through Europe?
Have you had a near-death experience?
What was weird about your great-grandparents?
Never avoid your back story embrace it and own it.
The young and rising influencers of today are building their followings through two-sided community engagement.
Bold, edgy, and fun bits connect them with micro-communities, one after another.
Not that you should become an influencer just think ofElon Musks doge memes.
My simple response is that there arent though brace yourself for backlash.
Still, its always a push-and-pull situation.
You cant hide anything, and more importantly, youve got to be out there at some level.
And where else to cultivate that brand than on socials?
When posting, get out of the fog and tell the real story.
Apart from overly promotional contributions, forget about low-quality, spammy content.
Instead, find a steady pace that allows you to share content of value.
Promoting the cover page as you work through the piece is a great way to get the conversation going.
The beauty of personal branding is that theres no one recipe to get it right.
If you arent exactly one to start a new Reels trend, its fine.
Just find your process and keep it up.
His signature hands-on approach to thought leadership has disrupted four industries, including aerospace and the early internet.
A bestselling author of I Am Not Finished.
