Thisarticlewas originally published byBuilt In.
Dont quit your day job just yet.
With the poorly named Great Resignation in full swing, talent is leaving the nest (prison?)
of gainful full-time employment at record levels and sometimes seemingly on a whim.
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If you lean into the gig or creator economies too hard, youre going to get burned.
Its just a matter of when and how much income is at stake.
From my perspective, the lockdowns didnt cause the resignation movement; they just sure as hell accelerated it.
The promise goes even deeper than that.
The end result is not too different from the original inspiration for the creation of the marketplace itself.
Everyone gets a cut of a continually shrinking pie of revenue.
Digital marketplaces are great.
Its the implied promises that dont add up.
If anything, one of the great outcomes of the digital age is the democratization of the transaction.
Weve seen this before.
Its dropshipping on Facebook; its MLM and referral recruiting.
Dont get me wrong.
And they know this.
The real killer is I had to pay for sustainability in my business.
Thats the feast-and-famine nature of gig work.
Does Uber or Lyft tell you this when you sign up to be your own boss?
They did it to themselves.
Like any real business.
