The internet of the old days was amazing, wasnt it?
One day it suddenly became possible to chat with anyone anywhere across the globe, andeverythingchanged.
It was like a totally new world to explore that sprang from our own.
Nowadays, those things seem mundane.
Now we get bored if things are not instant and unlimited.
Our patience runs out in milliseconds.
The magical aspect of what it once was has almost vanished.
It’s free, every week, in your inbox.
That doesnt mean that adventure on the internet is completely gone… but it does look different now.
This isnt me saying that UX design isnt important.
I built my career and agency on the foundations of UX design.
Things may convert better in the moment, but the overall story and human connection is lost.
The common denominator of whats missing has been the same for a while now: humanity.
What do humans need and want from an online experience?
They need to get jobs done, sure, but theywantmore than that.
They want to have fun.
They want to feel secure.
They want to be a part of something bigger than themselves.
Our storytelling can be just as important as our systems design.
Businesses cant just be concerned with making something people can use but making something theywantto use.
We can meet expectations in an unexpected way.
We can give people an experience to brag about.
Think about exclusive items like shoes or electronics.
But were still barely scratching the surface of what these potential experiential services could look like.
