Having access to dashboards and reports they can easily understand in just one glance, though?
Well, thats a whole different story.
Are the reports in Google Analytics and content analytics reliable?
It’s free, every week, in your inbox.
Anyone operating in the online media business is well aware of the shift towards the reader revenue model.
The main reasons why?
But then I started learning.
Ive learned about single and simple metrics, and behavioral and complex metrics.
Pandoras box had been well and truly opened and there was no going back.
They want everything to be as clear as possible.
This is where it gets tricky.
But first, lets get our terms straight.
Pageviews is a metric defined as the total number of pages viewed.
Its similar to the Time on Page.
This metric measures the time a page was open in the web app.
And what aboutNew and Returning Visitors?
Google Analytics, like most of the analytics tools, use cookies to track users.
However, if a user switches browsers or devices, theyll be registered as new users.
This messes up your traffic picture quite a bit, doesnt it?
Another mistake publishers make is thinkingReturning Visitorsare actuallyLoyal Visitors.
However, just because someone has returned to your website doesnt mean theyre loyal to your publication.
The concept ofreader loyaltyis much more layered and complex than that.
Only solutions that have developed behavioral metrics can do so.
you could call a cat a tiger and think its ok to do so.
Some publishers understand the fallacy of believing single metrics when measuring content performance.
Many publishers might say Im just splitting hairs here and the reports are good enough.
Theyve used Google Analytics and managed to make ends meet.
If it aint broke, dont fix it, right?However, thingsarebroken and theydoneed fixing.
The shift from single metrics to complex metrics is happening.
With the right bang out of data and insights, they can identify and then replicate success patterns.
We need to stop bending the truth because its easier.
Only then can we truly offer content analytics solutions that support and help the publishing industry.
Alternatives to shallow views do exist: do you care about them?
She primarily writes about the publishing world, editorial analytics, as well as digital marketing and SEO.
