In the pre-digital world, advertising was largely carried by print media, radio, and television.
And perhaps the biggest player in the online advertising space is Google.
It’s free, every week, in your inbox.
In areportreleased on Tuesday, the ACCC said Google had arrived at market dominance through a massive data advantage.
An ad impression is created when an ad is displayed on an app or webpage.
It is the benchmark by which advertisers know how many times an ad has been viewed.
The ACCC has recommended a new industry code to make the end-to-end ad process more transparent.
The fulllistof recommendations is aimed at limiting Googles potentially monopolistic power in the digital advertising market.
What does Google say?
The reply was along the lines of well figure something out.
That something, it seems, wasGoogle Ads.
Advertisers bid on the maximumcost-per-clickamount theyre willing to pay for their ad.
Of course, not everyone who clicks an ad will also make a purchase.
But how does that price compare with their competitions?
They must do their sums carefully.
The exact details of the process are murky, however, as Google guards its methods carefully.
What does the future look like?
How would it work?
It will then make product suggestions to you based on these patterns.
This is an expanded version of what Google already does with its Google Assistant feature.
The Google Assistant uses AI to tailor its offerings to the devices owner.
antonbe/ Pixabay
Amazon does this too, sending users messages along the lines of we notice youre reading this.
Other readers whove read that have also read…
This means you wont run out of things you didnt realize you were low on.
