Its no different than any other media industry.

If youre a musician, you want your song to show up on Spotifys main page.

It’s free, every week, in your inbox.

Google News probably thinks I cover Spiderman because algorithms are dumb

And most of those articles had nothing to do with LGBTQ+ issues at all.

As I wrote then, we couldnt haveboughtthat kind of search domination.

Had nobody else written about LGBTQ+ and AI all month?

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No, it was June so there were literally dozens of articles on the subject.

When I went to the Google Search site and performed the same query it produced different results.

Apparently there arent a lot of journalists who use the word queer in their indexed author page.

Screenshots of Google News search results

Id rather not bethe queerestAI journo on the planet for more than a few weeks.

So, a while back, I changed my author profile.

It used to say I covered queer stuff, because I thought that was kind of funny.

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I changed it to say I covered LGTBTQ+ issues.

It seems more professional.

Like magic, my reign was over.

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I searched for artificial intelligence queer on Google News and it returned a smaller number of my articles.

And all of them were about being queer in STEM.

No, of course not.

Admittedly, Im no longerthe queerest AI journo in the world.

The LGBTQ+iest journalist on the planet

And with great power comes great responsibility.

Which is why I changed my TNW author profile to say I cover Spiderman today.

The moral to this story is that algorithms are dumb.

No human curator would have made the same mistakes.

And when algorithms deal with people, those mistakes can be harmful.

Today, Im able to exploit the algorithm for kicks.

Its kind of funny.

Theres nothing funny about that.

But, it did associate me with quantum computing and Spiderman, so Ill count that as a win!

Related:Why cant Googles algorithms find any good news for queer people?

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