But shifting our web searching habits to a single supplier has significant risks.
This combination of web client, search and advertising has drawn considerable interest fromcompetition and antitrust regulatorsaround the world.
Leaving aside the commercial interests, is Google actually delivering when weGoogle?
Are the search results (which clearly influence the content we consume) giving us the answers we want?
Advertising giant
More than 80% of Alphabets revenue comes fromGoogleadvertising.
At the same time, around85% of the worlds search engine activitygoes through Google.
This makes the space at the top of the search results more and more valuable.
Annoyance
Googles influence expands beyond web search results.
However, only a minuscule fraction of users take the paid option.
To obtain the desired information users need to visit a number of websites.
Google is working on bringing this information together.
Are we now locked into Google?
However, Google is not the only show in town.
