Weve been all-in from the get-go.
Committed to total transparency about electric vehicles climate impact, and our progress towards a sustainable mobility.
Instead, several well-known brands released their own report that attempted to contradict ours.
We recently doubled down on our commitment to transparency by releasing our secondLCA report.
It reveals the climate impact of the two new Polestar 2 versions.
This time were not expecting to see a repeat of Astongate.
But we cant help noticing the silence from the rest of the automotive industry.
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By trying to avoid being seen as not perfect, they show nothing of value.
Its a lose-lose situation.
But there is a simple solution.
Every week, we see a new announcement that an automaker is changing direction towards electrification.
But going electric alone is not enough.
Making cars electric is not the end game, it is a starting point.
We need to be honest and transparent.
Both greenwashing and greenhushing destroy peoples trust.
The answer can only be transparency, because transparency breeds trust.
Patagonia is a notable example.
We have to accept that fact and not delude ourselves into thinking something is sustainable.
Thats the spin we put on it.
Its a never-ending summit.
Youre just climbing forever.
Youll never get to the top, but its the journey.
Music to our ears.
For us, the journey to sustainable mobility is exactly that: a journey.
Weve made a good start, but theres still a long way to go.
Transparency helps consumers make informed choices
Our commitment to transparency goes beyond reporting our cars carbon footprint.
It also covers supply-chain ethics and materials traceability.
Because real change will only happen when consumers start demanding more from companies.
And to get to do that, they need to be given the right tools.
Just the plain, unvarnished truth.
Accelerating the shift to sustainable mobility by making electric driving a question of when, not if.
