It is 15 years since Apple released whats arguably its flagship gear: theiPhone.
Early reviews for the iPhonewere almost universally glowing, applauding Apples attention to detail and style.
40% off TNW Conference!
The Nokia N95 was another example that hit the market the same year.
It was also limited to 4GB or 8GB models.
This cycle of regularly pushing out new products was critical to Apples success.
iPhone sizes got noticeably larger from the iPhone 5S release to the iPhone 12.
This pipeline continues to operate today.
Of course, it wasnt long before enterprising individuals learned how tobypass the mechanism.
The iPhone 8, released in 2017, brought with it the face ID feature.
This still hadweaknesses, but was at least immune to being unlocked with a photo.
Beyond security, the iPhone series has also produced year-on-year improvements in camera technology.
Wireless chargingwas introduced with the iPhone 8 (although preceded bySamsungas early as 2011).
Controversy
Nonetheless, the iPhone has not been without problems.
After that, it had to be purchased.
In 2016 there were indications of a spike in wireless headphonesales.
Perhaps somewhat conveniently, Applelaunched its AirPods(wireless Bluetooth earbuds) at the same time.
A similar change came in 2020 with the release of the iPhone 12.
However, its not likely well be seeing manygroundbreakinginnovations in the next few years.
The latest iPhones are already highly sophisticated mini computers, which means theres limited scope for fundamental enhancement.
As display technologies evolve, Apple may turn to the clam-shell phone design, with a fullyfoldable display screen.
Samsung has already brought thisto the market.
