The problem is: no one knows about it.
The question is, where do you start?
You need more than a business card to get started in the big wide business world.
Think: a logo, website, and popping social media presence.
Are you panicking because you dont have a full time designer yet?
), you gotta find a benchmark.
What are your competitors doing?
How about your customers?
Whats your markets unique approach to branding?
Sandra Iakovleva, Head of Content at VistaCreate, recommends doing a deep dive into your competitors internet behavior.
Then note where they get the most engagement, so you might replicate some of that success.
Its also important to decide which social media platforms you need a presence on, prior to beginning designing.
Most importantly, know what youll be doing differently from your competitors to attract that audience.
This is what helps build emotional connection with your audience.
It doesnt have to be 100 pages long, Tunikova assures.
In some cases, a 10 page PDF will do the job.
once you nail these rules outlined stick to them.
The logo is undoubtedly the hardest thing to create.
They need to work in color, and black and white.
This could be a real personal story of a founder, explaining the source of their idea.
Or a well-crafted legend telling about the origins of the product or service.
Aim for timeless, not trendy
Think carefully about using trends in your startup branding.
Just because Ryanairposted a sweet rendition of the corn song on TikTok, doesnt mean you should too.
According to Iakovleva:
Trends have to be balanced with well-thought-out design decisions.
Of course, consistently publishing content that aligns with your brand is a full-time job in itself.
it’s possible for you to make that job easier with a decent design tool.
Tweaking designs is easier than creating them from scratch, Iakovleva tells me.
Some websites also offerhandy online tutorials as well as design features, so you might learn as you go.
Be patient, but proactive
Unstoppable brands dont materialize overnight.
As Oksana points out, developing a brand is something that takes time.
It doesnt just depend on your effort, but also the response of your audience.
Its all about perception.
The good news is, you might influence that perception.
