This article features an interview with Alberto Prado, Head of R&D Digital and Partnerships at Unilever.
Prado will be speaking atTNW Conference, which takes place on June 15 & 16 in Amsterdam.
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Alberto Prado, Head of Unilevers R&D Digital and Partnerships, is leading this transformation.
And thats where artificial intelligence comes in.
Innovating in our fast-paced and rapidly evolving world has become more complex, he adds.
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Its not simply about responding to consumer trends and addressing consumer needs which are changing faster than ever before.
Its also about embracingsustainabilityand reacting to supply disruptions due to the climate crisis and the volatile geopolitical environment.
For instance, think of thesunflower oil shortagefollowing Russias war in Ukraine.
But how exactly does AI help?
The benefits of this technology have already gone into everyday products such as Dove and Vaseline.
Beyond discovery and design, AI is also used to simulate the manufacturing process, Prado tells TNW.
We need to define the best ways of manufacturing a product, he explains.
At the same time, artificial intelligence helps improve Unilevers supply chain and reaction to shortages.
Think of innovation as a triangle, Prado says.
It needs to be impactful, sustainable, and cost-efficient.
Alberto Prado is one of many tech luminaries speaking at TNW Conference on June 15-16.
Use the promo codeREAD-TNW-25and get a 25% discount on your business pass for TNW Conference.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
