Did you know Warren Knight, the author of this piece, is speaking atTNW2020this year?
Check out their session on Whats next for the digital-first mindset?here.
Total successful digital transformation isnt just about the technology.
So by digitally transforming your business, youre aiming to digitize every single touchpoint of the user experience.
In other words, it doesnt matter how sophisticated the tech is.
If the user experience isnt right, the (probably considerable) investment youve made isnt going to succeed.
The great thing about digital is that encourages you to focus on outcomes.
40% off TNW Conference!
Rethink
Your first step is to rethink your value proposition.
How will digital transformation make what your brand offers more about the customer?
Remap
Do you have a clear picture of your community?
Not just who they are but what they most want?
How will digital transformation allow you to anticipate and meet their needs now in one year, in five?
Understanding this takes customer insights.
Bring all of these elements together and you have the basis for digitalizing every touchpoint of the user experience.
But in a way that added real value to their proposition in the eyes of their customers.
Monitoring devices for runners were becoming pretty common, but options for tennis were non-existent.
Previously racquet technology was all focussed on the product strength, weight, power, control.
What Babolatsinnovationdid was connect the player and the racquet, enabling the racquet itself to become part-tennis coach.
And it was no gimmick.
Even without the tech, the kit is described as a serious racquet, whether connected or not.
Its not all good news.
Its not enough just to innovate.
Which brings us nicely to the second half of this article.
Youve got to be able to deliver on the bottom line.
Creating value means being customer-focused, but also demands an ability to balance innovation with risk-taking for deliver results.
And you’re gonna wanna be able toencourage and motivateyour teams to do the same.
Youll be a knowledge sharer, able to work across boundaries and provide critical feedback at all levels.
Learning by doing, leading by example and developing a strong coaching style will all enhance yourdigital leadershipabilities.
Whichever it is, youll need to have the critical skills to assess progress.
It used to be the case that digital was a specific team within an organization.
We have tried to embed digital talent across teams.
This article was originally published on Warren Knightsblog.
you might read ithere.
