When you run adigitalagency, your work doesnt just influence your ownresults.
Whether itsweb designorGoogle Ads, staying on top of the latesttrendsis essential for helping myclientsachieve their goals.
One of the most important areas that is gaining increasingattentionis ADA compliance for websites.
By addressing the requirements of individuals with special access needs,digitalagenciescan help theirclientsachieve greatergrowth.
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Though the act was initially designed to address physicallocations, we have shifted to an increasinglydigitalway oflife.
Statista reports that over 300 million Americans use theinternet, withonly 10 percentof the population stayingoffline.
We use theinternetforshopping,news, entertainment and more.
However, individuals with disabilities frequently encounter barriers that limit theiraccesstoonlineresources.
Those who are blind, deaf or have mobility limitations generally require assistivedevicesto use theinternet.
Regardless of the key in offailure, the end outcome for theuseris the same.
Someone using a screen reader would be unable to navigate a website if apopupwasnt labelled properly.
Others depend onkeyboard-onlynavigation, and cant use a site if the menus dont accommodate thisfeature.
When websites fail to complywith WCAG guidelines, they are essentially violating the non-discrimination ideals of the ADA.
This can have serious repercussions for yourclients, and for yourdigitalagency.
Whydigitalagenciesmust lead out for an ADA-compliant future
Courts are increasingly viewing websiteaccessibilityas something that falls directly under the ADA.
Suchlawsuitsare certainly problematic for these majoruniversities.
For one of yourclients, it could be completely devastating.
The negative publicity, punitive damages and cost of reworking their website to account foraccessibilitywould cause lasting damage.
It might even put them out ofbusiness.
Even without alawsuit, failing to account for web accessibility can result in lostrevenuefor yourclients.
If yourdigitalagencyis inchargeof a clients website design, you are the one who is ultimately responsible for these losses.
Failing yourclientin this way hurts theclientand theircustomers.
In the long run, non-accessibleweb designthat hurts yourclientswillharm youragencythrough negativereviews, potentiallawsuitsand lost clients.
But this is well worth the investment.
By ensuring ADA compliance, you ensure that individuals with disabilities have the equalaccessthey deserve.
