I recently attended theAutonomy Mobility Conferencein Paris.
A great 2-day experience filled with keynotes and great conversations all centred on whats next in mobility.
This is what I learned.
First of all, I found it quite fitting that the conference took place in Paris.
And, of course, everything with electric motors.
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But how do we organize all of this without looking for more regulation?
To ensure safe travel and constant travel flow?
Where do we park all those vehicles that take too much space?
And the big question is, how do we make new mobility options more attractive?
Its complex and the solution must consider many different aspects.
The more I think about it, the more Im convinced thatMobility-as-a-Serviceis the key.
It comes down to changing our behavior towards booking a service rather than buying a product.
Micromobility
The means of transportation are getting smaller.
But micro-mobility will only deliver an added value that benefits us all if its aMobility-as-a-Servicesolution.
Otherwise, it would only add even more vehicles to the existing portfolio of owned means of transportation.
Instead, we can rent something we need for a specific context.
Forsingle-persontrips you simply rent a smaller car/bike/scooter, and when youre a group, you rent a bigger vehicle.
How do we separate a delivery truck from one-persontiny electric car?
How do we bring together a regular bike with an eCargo Bike transporting 350kg of cargo?
And to achieve this, regulation plays a big part.
Other options could be to raise the parking costs for cars and make the alternatives more attractive.
Additionally, the infrastructure, both physical and digital, has to be aligned.
We need to bring public institutions, governments closer to private companies.
Because sometimes citizens need cars, and sometimes they can simply walk or bike.
Citizens across every city have different needs at different times.
If we do, it becomes crystal clear, that owning a gasoline-powered car simply has no future.
Imagine the space it could free up for citizens and society by having fewer cars across the cityscape.
And its not even efficient for the user themselves.
Although it might sound like it, the solution is not centered on punishing car drivers.
Most of us need to drive a car from time to time.
Its about creating a great future of mobility that benefits everyone at a society-centric level.
Mobility-as-a-Serviceis the most present and obvious solution to the future of mobility.
Shared means of transport, powered by humans or sustainable energy.
Im curious and excited about that future, and so are my colleagues atManyone.
Want to find out more?
If you need focus, insights or ideas, youre more than welcome to reach out to me.
Manyone is a strategy-design hybrid.
Visit us atManyone.comor follow us onLinkedIn,FacebookandInstagram.
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