Ford has a weird habit of extravagant marketing strategies.
Ill never forgetthe petrol-scented perfumethe company launched to accompany the electric Mustang Mach-E GT.
I mean, who doesnt want to smell like gasoline?
But now theres a new marketing campaign to wrap our heads around: online conference calling for…EVs.
40% off TNW Conference!
And dont you worry about being distracted while driving.
Well, I can think of a few reasons.
Imagine having an important meeting while your children are fighting in the back seat.
But, most importantly, in-car online meetings invade another personal space.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
