Nikolay Ironov had been working as a graphicdesigner for more than a year before he revealed his secret.
As an employee ofArt.
Lebedev Studio
But Ironov was not the person he claimed to be.
In fact, the designer was not a person at all.
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Lebedev Studio revealed the truth to its clients: their logos had been created by an AI system.
Many of our clients were extremely happy with all this buzz in the media around the project… And this is what this project is about.
We proved that synthetic design, built by machine, can be used and loved by the client.
And not only by the client but by the end brand consumers.
This means that this design just works.
HowIronov works
Art.
The AI was trained on a hand-drawn dataset of Scalable Vector Graphics (SVG) icons covering different themes.
The final output is an endless range of logo options for the client.
The system responded a complete design pack of logos splashed across business cards and signs.
Our challenge is to find new things in graphic design and create really contrasting works that are really unique.
Kulinkovich doesnt want to entirely remove humans from the creative process.
We asked one of TNWs own designers the supremely talentedSaina Seedorf what she thought of the implications.
But she did think it could play a useful role in the process.
I wouldnt say AI should be the sole creator of design especially branding.
You could easily create a large amount of options to choose from and refine.
Lebedev Studio has more faith in its potential.
But we wont stop there, said Kulinkovich.
There are tons of exciting design automation challenges in various fields.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
