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Their dominant positions have enabled them to manipulate markets, favour their products, and suppressinnovation.
Amazons case serves as a prime example of this dynamic.
Moreover, the rise of emerging competitors poses a threat to established tech giants like Google and Meta.
Collaboration in the digital marketing space
Collaboration is a key to unlocking new opportunities and resources.
While the DSA and DMA pose challenges and require practice changes, they offer opportunities for emerging players.
Vitaly Gerko is the CBDO of the Adtech video platformViqeo.
One of the themes of this years TNW Conference is Pixels and Profit.
