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Recent developments, however, suggest that more regions and regulators are leaning toward regional data and privacy control.
All of the above point to a breakdown of global data hubs.
This affects the development of new, data-based business models, but the challenges are even more fundamental.
Orchestrating global campaigns or developing and marketing products becomes difficult when working with two separate data systems.
Businesses will have to rethink their data strategies as a whole.
The question of regional data spaces simply adds another dimension to consider.
How market-neutral data will impact the marketing industry
This other dimension introduces new structural requirements.
As the data infrastructure evolves, data handling will also need to change.
Practices such as anonymization, encryption, and pseudonymization will remain key aspects of any new approach.
Whatever happens, people will increasingly demand improved privacy and security for their sensitive data.
One of the themes of this years TNW Conference is Pixels and Profit.
