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Pitch, their teams new presentation app, didnt bring back digital felt and paper.
Art, so often, reflects the technology of its day.
Charcoal on cave walls.
Bronze cast in clay.
But who would have foreseen softwares switch to subscriptions changing todays state of the art?
Is this the real world?
This is the BBCwas branding enough for decades of radio news.
Simple technology, simple branding.
Television required show and tell, an identification logo oridentas they came to be known.
Technology inspired The symbol must moveand limited.
Screens of the time showed only 405 lines of detail, and animation tools were decades away.
Just enough to create the bat wings logoBBCs first moving ident.
Technology marched on, and with it the state of the art.
And by 1985, computer technology finally matched the BBCs ambitions as thefirst digitally rendered globeproceeded the nightly news.
Scissors and glue: 1990s
Technology had influenced print design for decades before the personal computer.
Print design, in turn, influenced software branding.
Xerox machines and later digital scanning duplicated the work, but the original always started with layers of paper.
Software branding on boxes and disks arrived when paste-up was still state of the art.
Flat and fast: 2000-2005
Box art changed faster.
Adobe put paintings and photo mashups on their boxes, educational software included cartoons.
With print design and loading screens, there were few technological restrictions to hold you back.
For nascent web apps, though, simple flat designs werent as much an aesthetic choice as a necessity.
Strong colors, detailed copy, and grid-based layouts defined early SaaS startups design language.
SaaS startups had to take the slower route.
Their customers would load their landing pages daily, and every second mattered.
Wunderlist put their efforts into designing the softwareand let it speak for itself on the landing page.
Softwares design was what mattered now; the landing page stood merely to showcase it.
Years later, its still how he illustrates his blog posts.
For me, it was Procreate that made me an illustrator now.
Sketched designs were easier to makeand gave brands more life than screenshots alone.
They illustrate your message a lot more than photos and are so much lighter.
Sketches made websites faster, too.
Clay-style perhaps, or plastic-toys.
These new designs looked like they walked off a Pixar set.
3D graphics brought something fresh and new.
Circles and squiggles say our form-creation app is here to party.
The muted colors and lack of sharp corners signal safety.
Realistic, 3D graphics were formerly the domain of studios, requiring thousands of dollars in equipment and software.
Then, seemingly overnight, even new startups with limited budgets had animated characters selling their products.
This time, two innovations changed the state of the art: Software and subscriptions.
Before live rendering, Braiux explains, the process was tedious.
you might see what you are doing without waiting and it changed everything, said Braiux.
Its easier for beginners to learn and achieve nice results.
Thanks to various subscription options, almost every designer can afford to use Photoshop.
Then there are increasingly powerful free tools.
Subscriptions mean you dont even need a powerful computer to render 3D graphics.
Subscriptions made advanced design tools accessible to everyone.
And now, theyre everywhere.
As Briaux said, Technological barriers almost disappear and designers have now the freedom to create more easily.
Future design
Already the styles are merging.
Notion and Airtable mix sketched designs with screenshots.
Design can be compared to fashion, which is cyclical, said Igor Kozak.
Flat, then 3D, then something in the middle, then something new again.
The software that enables Pitch-style 3D graphics also enables everything from animated sketches to hyper-realistic models.
And its not just the tools to build 3D graphics that are changingthe web is changing too.
Its not software holding design back anymore.
Were far beyond wire and wood.
Imaginations the limitand for today, that seems focused on designing the most graphical landing pages possible.
Theres a saying in Russian: When you meet a person, you judge them by their clothes.
When you leave them, you judge them by their mind, relayed 10Clouds Igor Kozak.
It just might be an animated character that guides you on your next user journey.
Clippy may at last have its revenge.
