While it may seem cliche, Ive chosen this word for many reasons.
Younger venture-backed companies are also starting to disrupt the funding landscape bynarrowing the gap between US and European tech.
Europeantechitself has also been disrupted by a series ofsignificant challenges, including a global economic downturn.
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AI is also becoming a key part of many brands investment strategies.
As European tech companies mature, we may see these trends replicated across the continent.
The reality is, MarComms should be seen as the power source behind those lights.
And its highly measurable, to enhance performance.
Parallel to the sales funnel, MarComms also supports preparation for and management ofcrisis situations.
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