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Within a year, we onboarded 65 customers.
Today, our parent company kovai.co has 1500+ customers.

We have not had to seek external funding since all our products are generating revenues.
Building the product was not much of a challenge since I have the required technical know-how.
Selling the product was the tricky part as I didnt have much experience doing that.

I started blogging very early in my career.
So no matter how good your acquisition is, the retention will always come down to quality.
Scale at the right time
In my opinion, most startups fail due to premature scaling.
Thats why knowingwhento scale your startup is one of the most crucial decisions youll face as a founder.
Most entrepreneurs just assume that once their product has been successfully launched, its time to scale up.
But thats not how it works.
Your product needs to scale up along with your business.
Another thing you should do is structure your work model and business process.
You should have systems in place to effectively monitor the stakeholders and processes in the organization.
But once you actually pinpoint problems through that monitoring, you oughta react to them the right way.
For example, hiring a Sales Manager when your product isnt working properly is a rookie mistake.
you oughta be extremely patient and persistent in the process.
Ensure that your product is a market-fit product before you consider scaling your startup.
Its easy to overlook certain aspects when you are trying to manage multiple things at the same time.
Even then, you should have an elaborate financial plan with forecasts for the future.
The bottom line is: take time to lay the groundwork before taking your startup to the next level.
Before founding Document360, he founded two other enterprise software companies: Biztalk360 and Serverless360.