In this world, yoursocial mediaprofile is your shop window.
How you dress it up, counts.
Of course, when youre running a company of one, time is in short supply.
If theres a choice between client work and working on yourbusiness, I reckon youll choose the former.
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I put a lot of effort into making my branding cohesive.
He now works part time as a branding coach helping other solopreneurs get their business off the ground.
Your audience isnt going to wait for you to send them your CV before deciding if they like you.
Theyre going to snoop around your socials.
So you better make it worth their while.
I even use myInstagram profilewhen I meet people in person.
Its like a digital business card, Andryk says.
Know how you want to make people feel.
This gives solopreneurs room to play around, experiment, and develop their own unique brand identity.
Thats the magic sauce.
However, if youre looking for a trend to hop on, this isnt the best go-to.
A similar trend thats worth noting is the Trendy Zine.
Its a much more versatile trend that will likely grow and develop with time.
It gives you more room to express yourself and stay on-brand, all the whileadhering to a popular trend.
Know how you want to make people feel.
For me, I want my Instagram to make people feel at home within themselves.
So everything I share aims to create those feelings of warmth, comfort and belonging, Andryk says.
Andryk says:
I think its important to recognise there is a superficial component with Instagram.
Its all about finding a way to be authentic, while still playing by the rules of the platform.
Use design to capture scrollers attention
On social media, getting noticed is key.
Having consistency goes beyond design.
One trend that really stands out among leading brands and accounts is experimental typography.
Knowing how to work with typography and pairing different types of fonts is an art in itself.
Having consistency goes beyond design.
Create a strategy you’re able to manage
Got your sights set on an influencer future?
Maybe you should get your eyes tested.
Coming up with compelling content ideas takes quite a bit of effort.
Andryk recommends narrowing your scope, so you dont get overwhelmed.
One of the things I do with new Solopreneurs is to help them devise some content pillars.
Better to have one weekly post that encapsulates your brand, than thoughtless daily posts.
