You might already be skeptical.
I dont blame you.
Because even when it comes to the word perfect, its subjective based on the results youre looking for.
you’re able to use it as a checklist when vetting ideas afteryouve done your brainstorming.
Of course, even a perfect content idea might not thrive in the wild for various reasons.
But its our job as content marketers to put the best work we can out there.
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Think of your strongest memories, your favorite movies, or your most-played song.
Odds are, there are emotions at work that make those things so impactful.
The same goes for all content.
This take on the project allows people to see what they can potentially have.
This take, on the other hand, taps into financial fears.
Finance may seem like a dry topic, but in reality, its rife with emotions like anxiety.
Our team recognized this and even created a graphic about stress specifically.
What value are you providing to a reader?
What will they get after consuming the content?
How are you benefiting them?
During the COVID-19 toilet paper scare, thistoilet paper calculatorgotcoverage on CNN.
Sometimes value isnt as explicit, though, especially with more entertaining content.
Thats where validation and voice come in.
Validation is about reaffirming peoples beliefs with evidence.
People like to see proof that something theyve held to be true in fact is.
Does this survey provide a ton of value?
But it does make people who are attracted to dadbods feel a little more validated.
Voice overlaps with validation, but it has its own characteristics.
It communicates a certain perspective and makes a certain audience feel like theyre being heard.
Sometimes voice-centered pieces can provide validation, but other times it can offer a brand new and/or contradictory viewpoint.
Regardless, voice content provides insight into a bigger topic or idea.
It doesnt always have to be one person or groups voice.
Data can speak the truth, as well.
A project we put together for our client FundRocketexplored the businesses started by naturalized citizens.
So, when creating content, ask yourself: Is it providing value, validation, or voice?
And if not, how can it?
Its easy to understand
Easy to understand should not be confused with easy.
I dont like it when people suggest dumbing down content.
Dont hesitate to tackle complicated topics because you fear theyll be too complex for your audience.
In fact, its your job to make convoluted topics easier to comprehend.
This is one of the cornerstones of journalism: making topics accessible to the reader.
If something is complicated but important, make it your responsibility to communicate the information in an easier-to-understand way.
If youre the first to do so, youll have the bonus of already creating uniquely valuable content.
Headspace is a great example.
Their tagline is, Meditation and sleep made simple.
Simplifying concepts is baked into their core branding.
Look at how they sum up the impact of meditation in a minute.
Headspace thrives on using animation and analogies to get their point across, and with great success.
This video alone has more than 25 million views!
It goes to show that people appreciate succinct, straightforward explanations.
So you like our media brand Growth Quarters?
She spoke at the 2019 SMX Advanced conference and at Pubcon Pro Las Vegas 2019.
