Did you know Trinny Woodall is speaking atTNW Conferencethis summer?
Check out the full list of speakershere.
AtTrinny London, weve worked hard to ensure were much more than just a makeup brand.
Since founding the company in 2017, our revenue soared to 55 million by the end of 2021.
Here are my top four tips for building a successful D2C strategy:
40% off TNW Conference!
Trust your gut its your most valuable advisor.
Traditionally this audience preferred testing products at a beauty counter before purchasing.
Instead of being knocked back by their doubts, I stuck to my guns.
This time around, I knew the best person to rely on was myself.
But what worked for their last investment might not work for you you should probably stand your ground.
We worked with data scientists to create an industry-leading personalization service, Match2Me.
The service enables customers to purchase makeup that suits their unique combination of skin, hair, and eyes.
Now 75% of customers are using Match2Me when purchasing.
The key is to collectdatain a way that it can be analyzed with ease.
A strong data team is non-negotiable for an effective D2C strategy.
Strength is the ability to adapt.
Trinny London was quick to adapt when the world began locking down in March 2020.
Dont underestimate the power of community.
Without a doubt, the most valuable asset for a D2C brand is community.
Thats when youll see real success in D2C.
