What do you oughta start a successful business?
Common sense would say business smarts and of course the know-how to succeed in your industry.
But what if you only have the former?
The rise of serial entrepreneurship has brought about the era of the non-specialist entrepreneur.
But can non-specialists actually be successful in industries they dont fully understand?
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Could Agritech be a gold rush sector for serial entrepreneurs?
Investors are already pumping money into this fast growing industry.
This means greater access to data for the farming industry and a realm of new digital tools.
All of these factors make the industry ripe for disruption.
But what if your only farming experience comes from playing hours of FarmVille?
Are tech expertise and entrepreneurial smarts enough to break into a completely foreign industry?
Instead, hes used his expertise in robotics to explore new possibilitiesacross industries.
As an entrepreneur, Ive always been involved in projects working to solve the worlds major problems.
This sector is full of opportunities for those who know how to seize them.
And thats exactly what he did withDilepix.
Having experience in other industries keeps us from having blinders on.
Before and since the creation of Dilepix, we have carried out many interviews (over a hundred!)
with all the players in the agricultural value chain to understand their needs.
We go out into the fields and farms and compare our proposals with the daily reality of our customers.
We started with the early adopters who were interested in technology and ready to follow us.
Then we gradually moved up to those who have a functional interest in our solution.
We always give ourselves time to discuss and exchange again and again with our prospects and our customers!
How do you win over their trust?
Tamas Bodnar, CEO ofAgroninjaknows this struggle well.
Within 20 seconds theyll have an accurate reading of the animals weight.
I think the most effective way to gain trust is to be humble and ask good questions.
Instead, the companys (quite unexpected) breakthrough came from a small article in a Dutch agricultural magazine.
The jump from their much smaller Hungarian customer base to Brazil opened up a huge market for growth.
A placement in one of these publications could just give you the reach and credibility you need.
I remembered a story my grandparents told me as a young boy in Kibbutz Maanit.
I learned that grasshoppers are food for many people around the globe.
Theyre actually natures most efficient protein source.
The first thing we learned was that its important to keep the message focused and simple.
Customers attention nowadays is very short.
The second was to prioritize the benefits and focus on one or two that matter most.
