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Facebook ads used to fill me with a mixture of fear and skepticism.
After a moment of hesitant silence, something possessed me (the spirit of marketing, perhaps?)
and I agreed to help her set up three months worth of campaigns.
What were you thinking woman?
!The voice inside my head screamed incredibly loudly.
Yet, I believe that everything happens for a reason.
This was the sign indicating I should get past my fears and give Facebook ads a chance.
Yet, I also believe that we often letprejudiceandpreconceptionsprevent us from trying new strategies.
The main reason for those conversion rates was that it was not a tool a lot of businesses used.
Pro tip
Always allow some testing budget and run a test campaign with split testing.
you’re free to detract the amount from the whole campaign budget.
Why Facebook Ads Work
Facebook ads are still one of the best advertising tools out there.
One of the things Facebook has is contacts.
This data can help you target the right people with your message.
Youare in charge of creating the right audiences and the right assets for your ads.
When it comes to your audience, I always recommend creating relevant audiences for your brand.
Whenever you create a custom audience, confirm you create a relatedlookalike audience.
These audiences allow you to reach new people whose interests aresimilarto those of your best customers.
Taking the time to truly understand what bang out of ads and messaging can work foryouis key.
If youre anything like me, you probably love seeing real examples of ads that work.
Why is retargeting important for Facebook ads?
Retargeting is a powerful strategy for your Facebook ads.
But you should probably do more if you want your Facebook ads to succeed.
Overall, ads require a budget and time.
