Unfortunately, most of us in the ecommerce scene know the problem of cart abandonment all too well.
Imagine an almost converted customer who does not contribute to the conversions and ROI.
There are some technical factors also responsible for cart abandonment.
Therefore, it is crucial for you to have a mobile responsive website and ensure a smooth buying experience.
The problem with payment pages is that they generally open in iFrame.
You should create a mobile-integrated iFrame so that the mobile shoppers can checkout easily without facing any rendering errors.
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The whole company will love it, they said.]
Having said that, lets explore the strategy on how to build an effective cart recovery program with emails.
Therefore, you should plan it properly.
Your cart abandonment emails would not work simply by offering discount coupons to each and every customer.
Instead, you must segment your customers and take a stab at build relevant emails.
You should also consider the stage of the customer lifecycle.
I particularly like the email copy below byUgmonk.
Send these emails at regular intervals to encourage the customers to complete their purchase.
The first email can be triggered within an hour of abandonment.
It works as a subtle reminder that the customer has left something in the cart.
ASICSpresents a great example of a cart abandonment email series.
Credit: Asics
4.
To ensure that you might convey your message more effectively, visual elements go a long way.
Its a great idea to have images of the abandoned items besides the bestselling products.
you’re able to also use illustrative images in the footer just likeFOOD52has done.
Credit: Food52
5.
It is better to have the button in a contrasting color to drive a higher click-through rate.
Heres an example by 23andMe that sends a simple email with a clearly visible CTA.
Credit: 23andMe
6.
A/B test your cart abandonment emails
You should always A/B test your cart abandonment emails.
This is important because a single strategy would not work every time.
Heres an example byNest.
When they will Proceed to checkout, they will be redirected to the payment page to complete the purchase.
Many marketers believe that cart abandonment email is the last resort to win the customer back.
Therefore, its a natural tendency that you would try everything to tempt them into making the purchase.
There can be nothing better than a coupon code or discount in such cases.
However, this tactic might attract discount shoppers and dig into your profit margins.
Customers may lose trust and your product might get devalued in the time to come.
They may get trained to abandon carts deliberately in the expectation of discount coupons.
Moreover, you should not shell out incentives to a repeat customer who abandons the cart.
These tips will surely help you to recover the abandoned carts and enhance your conversions while reducing the abandonment.
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