Now you better tell the world about your hard work.
Its time to start pitching AI journalists.
I dont envy you.
And I think youd be the perfect person to read this article, (persons name)!
Here at Neural, weve invented a new technology that will revolutionize everything!
Is today good for you?
Why arent you responding?
This is the last time Ill mention it.
Theyre usually pointless, almost always a bit desperate, and at least half of them contain unforced errors.
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I usually receive somewhere between 25-50 pitches a day, the vast majority of which are from AI startups.
And most of them are bad.
I try not to let a crappy pitch throw me off of a good idea.
I dont mash the delete key when someone forgets to fill in the blanks properly on their form mail.
Pobodys nerfect, right?
Im not a VC
The vast majority of pitches I get from AI startups are funding announcements.
But I dont really care.
And in this particular context thats ayouproblem.
You wouldnt pitch the editor of Scientific American a fictional slice of life story about baseball.
Some stories just dont make sense for some outlets.
Thats not the only problem, however.
Selling a VC on your startup involves an entirely different methodology than pitching a journo.
Journalists typically just want to know which facts about your business are the most interesting.
Instead, Id recommend tossing out your VC pitch deck and getting into the headspace of a writer.
Imagine your startup is a book and youre trying to write the blurb on the back cover.
Know who youre pitching
You might be pitching 500 journalists at a time.
But you should definitely have a list of specific outlets youd most like to be covered by.
Here at Neural, for example, we cover human-centric AI advances and futurism.
Your best bet for securing coverage here is to keep that in mind.
At least once or twice a day I stop reading a pitch halfway through out of sheer frustration.
Get to the point.
That almost never happens.
Im literally asking for a simple explanation.
But that wont help you on a hot New York day when youre stuck in traffic!
Those last two are useless to me.
Again, this advice is specific to journalists who specialize in covering AI.
When it comes to the mainstream media all bets are off.
I cant guarantee following these tips will get you the coverage you deserve from AI journalists.
