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Ask the team members how long it will take each of them to implement this idea.
Put those hours together and calculate the number.
How did we implement the ICE system testing the potential success of ideas?
One of the ideas was to launch a free mini-course by email (as were an edtech startup).
Then we settled on the option to send this audience a trial lesson from the course.
This solution was less expensive and had a better chance of success.
Apply this approach to your business.
Before rolling out the final version of the product, run several positioning tests and analyze the demand.
For example, a few months ago we planned to launch a design course.
We didnt tamper with the product, but experimented with naming.
We allocated most of our product development and promotion resources to it.
It saved us a lot of time and money.
Make an MVP, create a few landing pages and creatives, launch ads and analyze the audiences reaction.
MVP and early tests help not to waste money on something that is not interesting to the audience.
The synergy allows the group to produce something greater than the sum of its parts.
So thats why we organize brainstorming sessions to create a lot of ideas in a short period of time.
We have our own proven way to conduct brainstorming with maximum efficiency.
They read out the problem and give as much background information as possible.
30 seconds before the deadline, the facilitator announces that the time will be up soon.
At this point, amazing things happen the brain is activated even more and insight happens.
Then everyone presents their ideas.
If employees realize that the idea can be developed, this is discussed along the way.
You cannot vote for your ideas.
This is a skill that is essential in business and marketing.
you might buy his books on Amazon.
This is how diamond ideas are found they simply stand up to the competition among others.
