Maybe its a discount, access to new features, or exclusive information you wont find anywhere else.
Whatever it is, its juicy.
Appearing in the same place as the missed calls from your mum, push notifications feel oddly personal.
Monzos telling you to stop spending so much on takeaway.
Tinder is informing you youve matched with your ex again.
Netflix compels you to rewatch your comfort show.
For the 11th time.
They demand attention, yet, once clicked, disappear into the ether like they never even existed.
Lingering on your locked screen for a fleeting moment.
And thats just on mobile.
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Running on the same technology as email, no unit is off-limits for the humble push.
The first one is actually enticing your audience to opt-in to your notifications.
Looking for a sign (up)?
Everything has a price, and your users are no fools.
In return for their consent, youll need to deliver value that cant be found elsewhere.
Otherwise, whats the point?
Of course, they need to know what theyre consenting to in the first place.
So tell them upfront what they can expect to receive in exchange for their sign up.
Instead, provide a clear description of how youll be using push notifications to give users a top-class experience.
Early access to new features or discounts and offers gives your users a reason to sign up.
How you frame users and their consent is integral to a successful push notification strategy.
The strategy was far from aggressive with just two push notifications per day.
When push turns to shove
Ever notice how JustEat always sends push notifications at mealtimes?
Sometimes theyll even sneak a discount in for good measure.
And no, its not because they can hear your stomach growling in the distance.
User consent is a precious thing.
Dont let push turn to shove.
To maintain an engaged audience, look to your customer analytics.
Or, if youre not already analyzing customer data, find someone who can do that for you.
Pinpointwhen your user base spends the most timeon your app or platform.
If your customers are mainly young professionals, the morning and evening commute could be most effective.
See why JustEat sends meal time discounts now?
As a baseline for success, every push notification should provide value for the end-user.
A capitalized command to come back to your app and complete a purchase doesnt count as value.
However, offering a discount on an abandoned cart arguably does.
Your push notification strategy should also be segmented, so every customer receives something they find useful.
Seeing stacks (of cash)
Youve got the sign-ups.
And you know when and what to send users.
The question is, how can you use this to influence growth?
There are a few ways to monetize push notifications.
But you’ve got the option to also work with partners to incorporate targeted ads into your strategy.
Start by investigating your customer data and finding partners that speak to your users.
According to Notix, you canimprove subscription chances with adsthat utilize location and unit pop in data.
Personalized ads are more effective than generic ones.
So you might need to explore several partnership opportunities, depending on where your audience is located.
More than a quick buck, push notifications can play a vital role in your broader growth strategy.
Or, boost average order value with deals and discounts delivered at optimized times.
Consumers are demanding personalized experiences, and the research points to better outcomes for brands that provide them.
you’re free to leave the weird stuff to Tinder.
Push notifications arent going anywhere.
