Everyone is talking about the potential of generativeAIas buzzworthy tools like ChatGPT and DALL-E make the headlines.
But just what is generative AI and is there actually a use for these tools within the tourism sector?
Generative AI has also helped to improve chatbots.
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By analysing behaviour and purchase history, this tech can create dynamic customer segments.
For example, imagine being able to explore a hotels facilities and amenities online before booking.
Generative design studios are just taking off in Singapore.
Generative AI chatbots can also be programmed to respond in a customers native language streamlining accessibility for international guests.
For example, generative AI is being used to advance predictive customer segmentation.
By analysing patterns in past behaviour and purchase history, this technology can more accurately create dynamic customer segments.
All in all, a human still needs to operate and moderate it.
One company experiencing the success of human+AI collaboration is TUI.
Hosted byNetherlands-based startup Zoey, Louise offers an empathy-driven Whatsapp service that utilises AI alongside human expertise.
With Louise, its as if customers have a representative with them at every step of their trip.
Or, Today Id like to visit these attractions, can you give me some background and booking information?
Human prompt generators and moderators will always be needed.
The same goes for predictive design.
Tcube provides consultancy and prototyping services to help you create a digital roadmap and test new ideas.
