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But its actions in India haveoften been slowandculturally out of context.
India is an important market for the social networking platform, with more than 17 million monthly active users.
Twitter has had its controversial moments in the past in India.
The company later had to apologize for it.
Twitters latest spat comes at a time when India is trying to pushlocal alternatives to global platforms.
Plus, the companys moderation decisions have given the government the perfect reason to promote a more nationalistic platform.
Whats Koo?
The app wasthe winner of the governmentsAtmanirbhar (self-reliant in Hindi) challengethat challenged local developers tomake world-class apps.
As a result, the new social connection is now being promoted by various government authorities.
The app works pretty much like Twitter.
You have your timeline, people to follow, and posts (Koos?).
Moving to a new platform
Its not only right-leaning people whove attempted to shift platforms.
In 2019, Twitterrestricted or blocked accounts of activists from minority castes.
However, most users returned to Twitter, and Mastodons glory was short-lived.
Previously, platforms likeTooterhave loosely tried to create a Desi Twitter, but failed to gain any traction.
One of the main differentiators is that you could choose to see posts in a single language.
In 2019, Google sailed thatnine out of 10new internet users in India consume content in vernacular languages.
ShareChat has also implemented this model, and it has more than 160 million users.
On the other hand, Koos Twitter-like framework could help people to connect with local leaders and influencers.
Another important opportunity is political conversation and announcements.
Is Koos shortcoming its biggest opportunity?
Currently, it doesnt have an extensive privacy policy or community guidelines.
And this could lead to the proliferation of toxic and hateful posts.
The app is already facing issues in terms of controlling hate speech.
Meanwhile, Radhakrishna says its hard to moderate every post on the platform.
Why should we govern?
Its a free-expression platform.
Were an Indian registered company.
Anything that is unlawful in the offline world is unlawful in the online world.
However, Indian companies such as ShareChat and DailyHunt have relied on local languages to gain userbase.
That’s one heck of a mixed bag.
He likes to say “Bleh.
That’s one heck of a mixed bag.
He likes to say “Bleh.”
